What’s wrong with text message marketing? Isn’t it evil and shouldn’t I steer clear of it? Don’t be fooled by the negative hype, SMS marketing is an awesome way to generate revenue! Here are 5 reasons why SMS marketing shouldn’t suck, and why you should embrace it if you have any kind of business at all.
Planning your text message marketing campaign
Before you can generate revenue from text messages, you have to do some planning. That means devising a strategy for how your text messaging campaign will play out. From creating a message schedule, deciding what days and times you’ll send messages, putting together an opt-in system or even buying your own list of mobile numbers (if you want 100% guaranteed delivery), being prepared ahead of time can be key when generating revenue through SMS marketing. The more formalized and streamlined your plan is, the more successful you’ll be! If done correctly though, using SMS marketing as a way to generate revenue really doesn’t suck at all!
The four categories of text message marketing campaigns
- Opt-in campaigns
- Promotional campaigns
- Transactional campaigns
- Community building campaigns
Each category has its own place in a business’s overall marketing strategy; knowing where your SMS campaign fits in can help you determine its effectiveness. For example, if you have an opt-in SMS list that you regularly use for informational and promotional updates, your goal would be to create interest in your brand while informing customers about new products or services. If your business regularly sends consumers promotional texts that simply promote a specific sale at a certain store during particular hours on select days, then hopefully more customers will head over to that store during those hours and buy what they need.
The seven elements of successful text message marketing campaigns
- Segmenting Your Target Audience
- Getting Mobile Numbers (Properly)
- Reminding People of Your Existence
- Creating Personalized Content
- Integrating SMS With All The Other Channels
- Making Sure You’re Investing In The Right Technology
- Finding/Creating An Integrated Partner That Will Help You Get It Done
Examples and tips on what works and what doesn’t work in text message marketing
Traditional SMS marketing (aka texting) has seen a resurgence in recent years, largely due to its low cost and ease of implementation. Although there are some tactics that don’t seem to work well, some people have found success with simple strategies like offering special deals through text messages or sending coupon codes via text. Because you can put out small specials without much risk, experimenting with these simple texts can be worthwhile. For example, Dave Del Dotto used simple text message promos for his web design company and has seen great results.
Is SMS marketing effective?
Yes! SM messages can drive better ROI than email and social media, plus they’re relevant to most people. According to a recent study by Vibes, over 2 billion people use messaging apps every month. When you combine that with high open rates (the average email open rate is 19%, while SMS has an 80%+ open rate), it’s easy to see why SMS marketing can generate revenue. If you have questions about how effective SMS marketing actually is, check out our post on whether SMS Marketing sucks or not.
How do I use SMS marketing to increase sales?
If you’re an entrepreneur or small business owner, chances are you’ve considered using SMS marketing for your business. If so, that’s awesome! You’re onto something big here. A well-executed SMS marketing campaign can actually help generate revenue and improve your customer relationships by connecting you more intimately with your audience. By using it correctly and with strategy in mind, you can build lasting connections with clients who might not otherwise be open to receiving messages from a stranger—and boost your bottom line in the process.
Let’s get started! How do I create my first SMS campaign?: The first step to creating an effective SMS marketing campaign is figuring out what you want to accomplish. That sounds obvious, but many businesses make two major mistakes when it comes to their first attempt at sending text messages: They either send too many texts (which irritates customers) or they don’t include enough information (which doesn’t encourage engagement).
Neither of these outcomes will help you make money. To avoid them, think about what type of message you want to send—an offer? An announcement? A question? Or maybe just some general information about your company? What type of response do you want people to have after reading your message?
Is SMS marketing effective in 2023?
The use of social media has changed a lot in recent years. While Facebook and Twitter still boast millions of users, they’re not as effective for marketing or branding purposes. But one form of social media that does work well for generating revenue is SMS marketing—also known as Short Message Service (SMS) marketing or Text Message Advertising (TMA).
It’s affordable, direct and targeted at people who are already interested in your product or service. And it works! A 2012 study by research firm Frost & Sullivan found that companies using SMS marketing generated an average return on investment (ROI) of $44 per dollar spent on SMS. That means you can reach more customers with less money than other forms of advertising. If you’re looking for a new way to generate revenue from your business, consider incorporating SMS marketing into your strategy.
It’s about a lot more than just spamming your friends—it can help bring people back into your business and generate revenue in other ways, too. For example, if you run a gym, SMS marketing could be used to promote one-off sales, discount codes and flash-sales. If you have local business, you could use SMS marketing to announce new products or services.
And even if you run an eCommerce site that mostly does business online, there are still plenty of opportunities for you to use SMS marketing for lead generation and engagement. The key thing here? Don’t just focus on traditional ideas like coupons—think outside of that box!
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