The Link in the Bio

If you’re writing an enticing description of your content, you should include a link. This is very much like social proof: people trust what others are doing and saying, so if your readers like it and click on it, they’ll be more likely to follow. Linking back to previous content can also help readers catch up on any parts of your site they missed. But don’t rely solely on your audience to convert—include links within your post as well. There’s no need for these links to point elsewhere—they can direct people right back to where they started reading! As long as you have something useful or interesting that follows, readers will stick around longer and see what else you have to offer.

 A few examples: Include Learn More links that direct readers directly from one section of your post into another (this works especially well with infographics). Point out key points within text using hyperlinks; for example, instead of telling users see Figure 1, just include a hyperlink pointing them there!

Create a Lead Magnet

We’ve already talked about how valuable lead magnets are for converting visitors into subscribers, but it bears repeating. A lead magnet is basically something that people get for free—but only if they sign up for your list. When creating one, remember: It should be really valuable. If you’re going to ask people to give you their contact information (which you are), there should be some kind of payoff.

For example, if you run a foodie site and are starting a cooking newsletter, promise new recipes or tips related to cooking. That way, when people sign up for your newsletter, they’ll actually look forward to receiving it! People like getting stuff for free (who doesn’t?), so capitalize on that with lead magnets and rewards.

Share Content Automatically

Sharing your content on social media can be a great way to get it into new eyeballs, but you shouldn’t just share your latest post with every channel and hope for the best. Instead, you should use social media scheduling tools (we like Buffer) and use customized links that are automatically generated for each piece of content. This will help ensure that your links are highly relevant and not keyword stuffed. Also, never auto-share posts more than once; sharing multiple times will bury them deeper within people’s newsfeeds and make them less likely to be seen by more people. The more times they see your post, they more likely they’ll think it’s spammy or irrelevant—and then choose not to engage with you further.

Use Social Media Ads

Social media advertising can be an effective way to target your ideal customers with specific messages. These ads are relatively inexpensive and you have direct control over who sees them, when they see them, and what they see. As your audience grows, these campaigns become more cost-effective. However, it’s important to note that Facebook’s organic reach continues to decline. That means that if you want your content seen by as many people as possible (and don’t want to spend lots of money on advertising), you should share it on multiple platforms (like Twitter and LinkedIn). To get started using social media ads, I recommend using Buffer or Hootsuite; both offer free trials.

Show Off Your Expertise

As humans, we get a sense of validation when others agree with us. That’s why if you want people to buy something from you—whether it be an idea or tangible product—it’s critical that you develop credibility. Convincing someone they should trust your judgement takes time and usually multiple interactions. 

For example, if you want someone to work with your small business development company, they need to trust that they will succeed. The first step is showing them you know what you’re talking about by providing expertise on a relevant subject area such as social media marketing or website design. An obvious way of accomplishing this is through blogging; if someone likes what they read on your site, chances are they will check out your products and services too.

Offer More Free Training on Youtube

If your existing readers aren’t already taking advantage of your free training, ask them why. Chances are, they just haven’t heard about it.

Or maybe they didn’t know that they could access everything you offer for free—and they definitely don’t know how simple it is to join. If that’s not enough, consider these statistics: 92% of people prefer watching videos over reading articles and 61% of online consumers have watched a video regarding a purchase decision, according to recent data from Google and Hubspot (2018). 

The future belongs to video, so make sure you’re ahead of it by offering more on Youtube. This can be as simple as adding short clips of content into an email or social media post or you can even create original video content that goes beyond what you provide in written format. Remember, quality matters here so use high-quality equipment and take your time creating something engaging that offers value to your audience.

Include a Join Me Button: Even if they don’t plan on purchasing anything right away, encourage visitors to join your list via an easy opt-in form with one-click enrollment directly on your website. An email address is still considered valuable information because it allows you to build a relationship with potential customers while giving them an opportunity to change their mind later on down the road when they’re ready to buy something from you or someone else.

Use Videos

More than 300 million people watch videos on YouTube every day, and that number is growing. Videos are one of your most effective lead generation tools. Use them on your site, email campaigns, ads and even phone calls for an advantage over competitors. 

For example, use videos to educate potential clients about how you can solve their problems or train employees about new procedures. If you’re trying to convert readers into leads, adding videos could be just what you need to get more bang for your buck from each post. Make sure to include clear call-to-action buttons within your video so viewers know exactly where they should go next.