SEO marketers often debate over the quality and the quantity of the backlinks to understand which one is more effective in increasing the ranking and visibility of a website.
In 2021, Google’s John Mueller put a permanent end to this debate in a Search Central office-hours hangout.He said,
“We try to understand what is relevant for a website, and the total number of links doesn’t matter at all.”
We give you 10 amazing reasons why you should go for quality backlinks rather than focusing on quantity.
Improves Domain Authority
The Domain Authority of a website is a number between 0 to 100, which lets us know how successful that website is. Websites like Google and YouTube have 100 as their Domain Authority.
Getting fewer but extremely relevant backlinks from reputed websites will boost your website’s domain authority. One thing to note here is that the Domain Authority score works on a logarithmic scale. It means it is easier to go from 0 to 10 than it is to go from 10 to 20.
Skyrockets Ranking
According to Google, backlinks are one of the top 3 factors that affect the ranking of a website.
Let’s say you have a travel-based website. If you manage to get at least one good backlink every day from a prominent and quality website, it will eventually boost the ranking of your website.
Attracts More Eyeballs
Who doesn’t want their website or blogs or even social media posts to be seen by millions of viewers? By having relevant backlinks which are rich in quality and are in sync with the content of your website, the overall visibility of the website increases exponentially.
Builds Trust
If you manage to get relevant backlinks to your website from a high domain authority website, it will give you double benefits. 
It will not only boost the trust of the search engine, but it will also solidify the trust of the readers of the main website, who will feel confident while clicking the backlink, which will take them to your website.
Gives Credibility
Backlinks have increasingly gained importance in recent years due to their effectiveness. They not only increase the traffic on a website, but if that traffic is coming from a reputed and a related source, they improve the credibility and reputation of that website.
Therefore, it is important to wisely select the source of your backlinks.
Strengthens Relationships
The importance of backlinks cannot be neglected at any cost. But building hundreds of irrelevant backlinks on unrelated websites or spamming the internet space with innumerable backlinks, which have no relation to your website, will only give you more harm than any benefit.
Collaborating with a relevant and high domain authority website that can put a backlink to your website will help you build a relationship with other businesses and experts.
Helps Your Business Grow
More organic traffic means more relevant visitors to your website, blog, or social media post. And more relevant traffic means growth in the revenue of your business.
Instead of focusing on too many useless backlinks, try to get a few relevant backlinks every day. The important thing is to maintain consistency. You can’t put hundreds of backlinks in the first week, then stay idle for a week or a month, then put another set of backlinks! No, this strategy will not work.
Helps You In Establishing A Brand
Organic and consistent traffic, better collaborations, growth in business, better ranking and Domain Authority. And thus, gaining the trust of the search engines and the readers will eventually help you to transform your dream into a reputed brand.
Therefore, it is extremely important to have high-quality links rather than lots of links.
Proliferates The SEO Scores
By persistently building quality backlinks for your website or blog, you will not only get a boost in Domain Authority and the overall rank, but the other SEO metrics,
like Domain Rating, Page Rank, Alexa Rank, etcetera, too, get a positive push.
All these factors further improve the exposure and traffic on your website.
Lowers Bounce Rates
You don’t want readers to visit your website, read just one page, and then leave.
Bounce Rate is defined by Google as the number of single-page sessions. Having relevant backlinks from a reputed website will certainly decrease the bounce rate of your website.
In this SEO-competitive world, it is important and equally tough to stand out. Backlinks, as per Google, are one of the best ways by which you can increase the overall reputation, visibility, ranking, and domain authority of your website.
But rather than having unnecessary low-quality links, it is always beneficial to go for less but high-quality backlinks. So, next time you plan to create backlinks, think smartly.
